Digital media has been a big part of technology. More and more people are being aware of the impact of digital media politically, socially and economically. As the technology grows, digital media is growing as well.
In the age of growing technologies, companies nowadays are leaning towards the digital world. Digital Strategist comes into play when the digital world grows. Digital Strategists work on the frontlines of a company specifically marketing and ad agencies. They are the forefront of everything that is happening in the marketing and digital world today. These people has extensive knowledge and expertise on different aspects of the digital media like social media (Facebook, Twitter, LinkedIn, Tumblr, Pinterest, etc.) mobile media, e-mail marketing, online video advertising, Pay per Click (PPC), Search Engine Optimization (SEO), Search Engine Marketing (SEM) and content marketing. Digital Strategists play a big role in generating income and revenue in the company specifically companies who are selling products and services. A good example is Apple. They created a niche of people wanting to buy their products because they have good marketing strategies through social media, advertisements and content marketing.